D-Wave Cookie Policy
Last Updated: June 2026
This cookie policy will give you information about:
- Types of cookies
- The cookies that are required on our websites (essential cookies)
- The cookies that you can reject (non-essential cookies)
- The cookies we use
- Managing Cookies and Withdrawing Consent
D-Wave and third-party service providers use cookies, pixel tags, web beacons, clear GIFs, or similar technologies to track the actions of website users and email recipients across non-affiliate websites over time in order to personalize your experience on the site by presenting advertisements that are more relevant to you. For example, we use third-party service providers to present products and offers tailored to the preferences and interests demonstrated by your online activity over time.
If you would like to opt out of receiving personalized ads from third-party advertisers and ad networks who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising, you may visit the opt-out page on the DAA website. You understand that this opt-out mechanism is maintained by a third party, not D-Wave. D-Wave is not responsible for, nor does it control, these mechanisms of the third parties who choose to participate in opt-out programs.
Cookies
"Cookies" are small files that enable us to store individual information related to your computer or other device used to access our website. Cookies help us to, for example, determine the frequency of use and the number of people visiting our website and to make our services as comfortable and efficient as possible for you.
Classes of Cookies
There are two types of cookies: session cookies and persistent cookies.
- Session cookies make it easier for you to navigate the websites. They expire and disappear from your device when you close your browser.
- Persistent cookies remain longer and help in understanding how you use the websites and enhancing your user experience. They stay on your device even after you close your device's browser or end your session. Persistent cookies may remain on your hard drive for an extended period of time.
Sources of Cookies
Cookies also come from different sources — D-Wave (these would be "first-party cookies" because D-Wave places the cookies itself), and other third parties (these are "third-party cookies" because they are not placed by D-Wave).
- First-party cookies are set by the website you are visiting, and they can only be read by that site.
- Third-party cookies are not set by the owner of the website you are visiting, but by a different organization. For example, advertisers and other third parties may use their own cookies when you click on an advertisement or link on our website, or we might engage a third-party analytics company that will set their own cookie to perform this service.
Third-Party Cookies and Website Analytics
We use third-party services, including Google Analytics, to analyze website activity. When you visit our websites, Google Analytics automatically collects information from you through the use of Google's analytics IDs, and Google provides some of this information to us. An analytics ID is a specific string of numbers and letters (often called a “character string”) that is assigned to your computer or device but does not name you. The analytics ID allows Google to track usage data of the websites, such as date and time of visit, duration of visit, website traffic patterns, “clickstreams,” other similar information about your use of the websites, the type of web browser used, the operating system/platform you are using, your IP address, the websites that referred or linked you to our website, and your CPU speed. Google Analytics does not share the analytics ID assigned to your computer or device that you use to access and use the websites. Google Analytics provides information about the use of our websites to us in aggregate form (i.e., data about many website users combined and not just about you). Some of this data might include the regional location of website users, but again, this data will be in aggregate (and not individual) form. We rely on this aggregate data to inform us how users are using the websites and to help us improve the websites.
In addition to Google Analytics, we also use other third-party service providers — including Mutiny, UserGems, and ZoomInfo — in connection with our marketing efforts. These providers help us understand website visitors, identify visitors who may be affiliated with existing or prospective customer organizations, and personalize marketing content presented to you on our websites.
Social Media Widget Cookies
Some pages of our websites include social sharing icons and widgets — for example, “Share This”-style icons for Facebook, LinkedIn, X, and YouTube — that let you share content from our websites. These features may collect your IP address, which page you are visiting on the websites, and may set a cookie to enable the features to function properly. Social media features and widgets are either hosted by a third party or hosted directly on the websites. See the “Sharing of Information” section of our privacy policy for more details about your interactions with these features on our websites.
Types of Cookies
The different types of cookies can be categorized as follows:
Essential Cookies
There are certain cookies that we have to include in order for certain web pages to function. For this reason, they do not require your consent. In particular:
- Strictly necessary cookies are cookies that are required for the operation of our website, such as to ensure security. Other necessary cookies allow us to provide features or services that you expressly request. These cookies do not require your consent and cannot be switched off (although in some cases you can change your requests). You can set your browser to block or alert you about these cookies, but some parts of our website may not work if you block these types of cookies.
- Functional cookies are used to provide certain functionalities to you by recording your choices and settings regarding our services, maintaining your preferences over time and recognizing you when you return to our website so that we can offer you a better experience. We will only store and access functional cookies on your device if you consent to such storage and access. If you do not consent to these types of cookies, we will not be able to provide certain functionalities to you.
Non-Essential Cookies
We use performance and analytics cookies (defined below) only for internal research on how we can improve our website for our users. These cookies simply assess how you interact with our website as an anonymous user (meaning the data gathered does not identify you personally). We do not share this data with any third parties or use it for any other purpose. The anonymized statistics may be shared with contractors working on communication projects under a contract with D-Wave. You are free to refuse these types of cookies, either via the cookie banner you see when you first visit the site, by visiting the cookie preference page (accessible via the “Cookie Preferences” link in the footer of our website), or by clicking on the cookie preferences icon at the bottom of your screen. In contrast, targeting and advertising cookies are used by us and third parties to deliver advertising and conduct profiling to enhance your experience and to target advertising to your interests and activities.
- Performance cookies are used to improve the performance of our website and to enhance your experience. Google Analytics automatically collects certain usage and performance data from our website users. The information these cookies collect is aggregated and anonymous information.
- Analytics cookies allow us to analyze website usage and understand how visitors use it. These cookies recognize and collect information about the number of visitors, the pages they view, how long they view pages, and how they move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that visitors are easily finding what they need. If you do not consent to these types of cookies, we will not be able to improve our website based on information from your visit.
- Targeting and advertising cookies track browsing habits and are used to deliver targeted (interest-based) advertising. They are also used to limit the number of times you see an ad and to measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organizations, such as advertisers.
Cookies We Use
We use the following "cookies" on our websites in connection with some of the functionalities described above.
| Cookie Type | Name | Purpose | Duration |
|---|---|---|---|
| Strictly Necessary Cookies | _hjHasCachedUserAttributes | Set by Hotjar to cache user attribute data. Required for the website to function correctly. | Session |
| ASP.NET_SessionId | Maintains your session state while completing web forms on our site, such as contact forms. | Session | |
| __RequestVerificationToken | Security token set by Microsoft to prevent cross-site request forgery (CSRF) attacks on web forms. | Session | |
| __Secure-YNID | Set by YouTube to manage privacy settings for embedded video content on our site. | Session | |
| __Secure-ROLLOUT_TOKEN | Set by YouTube to manage feature rollout for embedded video players. | Session | |
| VISITOR_PRIVACY_METADATA | Set by YouTube to store visitor privacy preferences for embedded video content. | Session | |
| Functional Cookies | _vwo_uuid_v2 | Set by VWO (Visual Website Optimizer) to uniquely identify a visitor and enable A/B testing features for website experience optimization. | Persistent |
| Performance / Analytics Cookies | _ga | Set by Google Analytics to distinguish users and track website usage for performance reporting. | 2 years |
| _ga_DXNKH9HE3W | Set by Google Analytics to persist session state and track page visits for Google Analytics 4. | 2 years | |
| _gid | Set by Google Analytics to distinguish users across browsing sessions. | 24 hours | |
| _gat / _gat_UA-* | Set by Google Analytics to throttle request rate and limit data collection. | 1 minute | |
| _gac_UA-* / _gac_gb_UA-* | Set by Google to link advertising campaign click data with Google Analytics conversions. | 90 days | |
| _gcl_gb | Set by Google to link Google Ads click data with Google Analytics. | Session | |
| _clsk | Set by Microsoft Clarity to combine page views from the same user session. | 1 day | |
| _clck | Set by Microsoft Clarity to persist the Clarity User ID and preferences. | 1 year | |
| _hjTLDTest | Set by Hotjar to test the domain scope for cookies, enabling analytics to function across subdomains. | Session | |
| _hjCookieTest | Set by Hotjar to verify that cookies can be placed in the visitor's browser. | Session | |
| _hjSession_* | Set by Hotjar to hold the current session data and ensure subsequent requests are attributed to the same session. | 30 minutes | |
| _hjSessionUser_* | Set by Hotjar to store a unique session identifier and determine if the visitor is new or returning. | 1 year | |
| _pk_id.* / _pk_ses.* / _pk_ref.* | Set by Matomo Analytics to track and report on visitor interactions, including pages visited, session data and referral sources. | 13 months / Session | |
| _pk_testcookie | Set by Matomo to verify that cookies are enabled in the browser before placing analytics cookies. | Session | |
| Advertising / Marketing Cookies | _gcl_aw | Set by Google to link Google Ads click information to form submissions, enabling conversion tracking. | 90 days |
| _gcl_au | Set by Google AdSense to experiment with advertisement efficiency across websites. | 3 months | |
| _gcl_gs / _gcl_ag | Set by Google to measure campaign and ad performance across partner sites. | 90 days | |
| _uetmsclkid / _uetsid / _uetvid | Set by Microsoft Advertising (Bing) to track visitor behavior and measure the effectiveness of advertising campaigns. | Session / 16 days | |
| MUID | Set by Microsoft to track users across Microsoft-affiliated sites and advertising services. | 1 year | |
| li_fat_id / li_adsId | Set by LinkedIn to enable ad reporting and conversion tracking for LinkedIn Advertising campaigns. | Session | |
| bscookie / li_sugr / UserMatchHistory / lidc / bcookie | Set by LinkedIn Corporation for ad targeting, user identification, and to enable LinkedIn sharing features. | 1 year / Session | |
| _mkto_trk | Set by Marketo to track visitor activity across sessions and link web activity to known contacts in the Marketo database for marketing automation. | 2 years | |
| VISITOR_INFO1_LIVE / YSC | Set by YouTube to track user interaction with embedded YouTube videos and measure advertising effectiveness. | 6 months / Session | |
| _gcl_aw / test_cookie | Set by Google to test whether the visitor's browser supports cookies, used for advertising cookie compatibility. | Session |
Managing Cookies and Withdrawing Consent
We will obtain your opt-in consent to the use of the non-essential cookies and other tracking technologies on this website when you first access the website and if we introduce any new cookies to the website, unless they are essential cookies, in which case your consent is not required. When you visit this website, a pop-up will appear to inform you about our use of cookies. You can then consent by clicking on “Accept,” or you may refuse cookies (except necessary cookies) by clicking on “Deny.” You may alternatively click on the link to the cookie manager to visit our Consent Management Platform and decide the categories of cookies that you wish to accept and the cookies you wish to reject.
You may withdraw your consent at any time with effect for the future.
If you deny cookies, we will not set those cookies on your device, except essential cookies and a cookie to remember that you don't want any cookies set when you visit this website.
If you have not rejected cookies but would like to do so (i.e., withdraw your consent) in the future, you can delete the cookies in your website browser and the cookies window, including the link to the cookie manager, will appear again.
Cookies and Browser Settings
You can disable cookies by changing your website browser settings to reject cookies. How to do this will depend on the browser you use. Rejecting cookies will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new cookie in a variety of ways. You can also delete all cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit this website. Modern browsers should allow you to change your cookie settings, typically by going to the ‘options’ or ‘preferences’ menu of your browser. Use the ‘Help’ option in your browser for more details.
- Cookie settings in Internet Explorer
- Cookie settings in Microsoft Edge
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari web and iOS
Blocking all cookies (including necessary cookies) will have a negative impact upon the usability of many websites, including ours. If you block necessary cookies, you may not be able to use all the features on this website. You can also delete cookies already stored on your computer; however, deleting cookies might have a negative impact on the usability of many websites, including ours.
To find out more about cookies, visit www.aboutcookies.org or www.allaboutcookies.org.
Do Not Sell or Share My Personal Information / Opt-Out Preference Signals
Certain U.S. state privacy laws, including the California Consumer Privacy Act (CCPA) and similar laws in Colorado, Connecticut, Virginia, and other states, give residents the right to opt out of the “sale” or “sharing” of their personal information, including through targeted advertising cookies. If you are a resident of such a state, you may exercise this right by:
- Clicking “Do Not Sell / Share My Personal Information” in the footer of our website, which will open our Consent Management Platform and allow you to opt out of advertising and marketing cookies; or
- Enabling a Global Privacy Control (GPC) or similar opt-out preference signal in your browser or browser extension. Where technically feasible, our website will recognize and honor such signals in accordance with applicable law.
Please note that opting out of advertising cookies will not remove all ads you see; it means that ads served to you will no longer be targeted based on your browsing behavior. Essential cookies are not affected by this opt-out.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at privacy@dwavequantum.com.